Lianne Polinder

Designer

The transition to a sustainable world has a technical side, of course. But the human side is ultimately decisive. What do people find important, what do they encounter and what do they get excited about? Because only when you have the answer to that and you incorporate that answer into your solutions will people want to change. I find many things funny and I use that in my work. Laughter is disarming and humour connects. It’s better to name the absurdities of society, laugh about them together and talk about them, than to ignore it and not question it.

Humour is everywhere, and I 
like to put the spotlight on it.